An SEO job done right is like fine wine. It only gets better with time.
It’s 2019, and businesses across all kinds of industries are embracing the shift to digital technology more than ever before to deliver personalised marketing and reap better results for themselves. But, like in any field, not everyone has completely grasped the idea of digital marketing in its entirety. Arguably, there is a lot of literature on digital marketing these days. Yet, there is an often misunderstood and ignored aspect of marketing online - the seemingly boring (in reality, it’s definitely not!) concept called SEO (Search Engine Optimisation), along with its more fun cousin, SEM (Search Engine Marketing). Yes, there’s two of them and they both refer to different things!
In this two-part article, I break down the concepts of SEO and SEM, their hidden benefits, how they can really impact your business and how you can do it.
SEO, in the simplest terms, refers to the many things that can be done to a website to take it higher up in the rankings on Google Search. It is a way of organically improving your website’s ranking by continuously working behind the website to make sure it is up-to-date and accurate for the services or products you offer. When SEO is done meticulously, it helps your customers find the exact information they want, thereby enhancing the customer journey.
Unlike the prevalent idea that SEO is mainly about targeting keyword ranking, the real extent to which SEO can help a brand is much larger. Today, getting new business is a matter of who reaches the customer first, when they need you the most. SEO helps you attain this by configuring your website so that your company pops up first for relevant searches, including people who ask questions, look for nearby services/products, top stories and more.
The world of online search today has gone from being a mere information gathering space to helping and guiding people make everyday decisions like where to eat or what product best suits their requirements and so on. There is a phenomenal shift in the way consumers interact with search engines, especially Google. This has opened up a Pandora's box of opportunities, ripe with virtually limitless possibilities of reaching your customers. One can even go so far as to say that people today depend on Google for basic in-the-moment decisions and information.
With strong goals and well thought out ideas, proper SEO strategy can help you capitalise on this dependency on search engines and push your business into your customer’s attention at just the right time. It helps you get clean traffic to your website, build your domain authority and increase your month on month conversions. By building and curating top stories around your products and services and by creating a strong customer journey throughout the website, you can make your brand much more informative and friendly to the customers, thereby making them prefer you over others.
AMPlifying your website is also a critical process which has become the norm these days, with a large portion of website views on smartphones. AMP refers to Accelerated Mobile Pages, which help you create web pages specifically made for fast, almost-instantaneous loading. These web pages are crisp and clean, with the most important and relevant information showing up. AMP pages offer stripped-down versions of your original website, making it far more accessible for users while consuming less data.
If you often find yourself looking at your competitors’ websites showing up on the first page of search results and wonder how to do it, then SEO is just for you. The thing about SEO is that it can be deployed for brands of all sizes. For smaller brands, it can help you place yourself efficiently across brand categories and product placements. It can also help you build effective sales funnels centred around the customer. For bigger brands, SEO offers the ability to showcase the strength and authority of the company, improving visibility for all business verticals, and helping them establish multi-domain product and service placements. SEO is also key to building better customer experiences with your current and future customers.
Are you still confused about whether you need SEO or not? Our experts can guide you through it and suggest the best practices for your brand. Get in touch with us using the form below for more information.